HubSpot is among one of the top marketing automation software, popular for its extremely powerful customer relationship management (CRM) techniques and capabilities. With plans starting from $50/month, the marketing service has a particular focus on inbound marketing & offers an extremely easy-to-grasp workflow tool to automate all the repetitive tasks through an attractive visual interface.
HubSpot’s marketing automation tool simplifies your lead nurturing procedure through a series of drip email campaigns. Moreover, you can also assign some specific goals to them to make sure that your email marketing and digital marketing strategy gives you accurate results. Regarding the workflow editor, the automation platform has a pretty simple visual builder that allows you to build multi-stage journeys for the audience.
As startups, small to midsize companies, and solo entrepreneurs, are all eager to make their business faster, smoother, and more cost-effective, HubSpot CRM can be a top pick for all of those target groups.
In a nutshell, HubSpot CRM merges marketing functions with data from sales and other parts of your business, such as email. It keeps all the sales tools and information you need in one central place to run more effective marketing campaigns. Repetitive tasks will be eliminated so that you can focus on the human part of your business. Whether you want to build a powerful site, send personalized emails, accelerate sales, or streamline customer service, HubSpot is a complete CRM system that comes equipped with all of these tools and more.
This CRM solution lends a plethora of powerful marketing automation tools, ranging from opened/unopened mail states and click-through rate to A/B testing and meeting scheduling.
Best of all? The CRMS’s core features are available for free, with the option to upgrade the software with all kinds of paid add-ons, making this CRM an accessible and enticing option for small to midsize businesses.
HubSpot CRM free vs. paid: what’s the difference?
One of HubSpot’s top-selling points is its free CRM software plan that includes all of the basic features that many small businesses may find satisfactory.
The optional add-ons can be useful for businesses with tighter budgets that don’t want to spend a ton of money on functionalities they might not need.
HubSpot’s free plan provides all the basic core features such as decent email marketing, managing workflows for improved project management, recording customer interactions across channels, and more.
Some of its top free features include:
• Contact management.
• Tasks and activities.
• Sales prospecting.
• Forms.
• Email marketing.
• Email tracking.
• Ad management.
• Conversations inbox.
HubSpot’s main features include a visual automation builder, an extremely powerful CRM tool, and multi-step marketing workflows