Pardot is a powerful Salesforce’s B2B automation software solution for big companies. Compared to the rest of online tools, the automation tool is the costliest out there. So, if you don’t have a clear-cut budget, Pardot tool is a no-no for small businesses.
Regarding the useful features, Pardot tool boosts your lead management efforts through modern techniques and AI-powered tools. Segmentation also helps you to create & customize dynamic lists for smarter list management.
Apart from that, the automation software lets you easily target each contact with real-time alerts & activity tracking for much better engagement. The Salesforce CRM integration tool also works in tandem with Pardot software to monitor customer insights without interrupting any workflows. This tool has paid plans which start at $1,250/month, and has free demos as well
Pardot is particularly attractive to companies that need a robust solution for their sales team, as well as strong lead generation since it was acquired by the Salesforce CRM tool in 2013. In addition, Pardot’s data collection and intensive segmentation functions make it a desirable solution for marketers who really want to stretch their legs.
Pardot offers four main solutions: Marketing automation, B2B marketing analytics, salesforce engage, and Einstein account-based marketing
Pardot Features
Pardot’s user-friendly marketing automation solution has tools to build and improve marketing campaigns and workflows. Here are five of its key features:
Email marketing: Pardot makes managing email campaigns easier for marketers. An intuitive editor helps users build visually-pleasing emails. Automation and personalization settings allow marketers to “set and forget.” Marketing messages can be automatically sent to contacts and modified based on contact engagement. Also, A/B testing capabilities let users find out what truly resonates with a lead and craft the perfect message.
Lead management: Dynamic tools allow marketers to easily adapt and improve marketing messages and workflows for each audience. Emails can be automatically sent based on time, engagement or other custom parameters. Lead qualification settings help marketing teams identify the most engaged leads and prioritize outreach. Automation and segmentation features reduce the repetitive tasks involved with targeting. And campaign performance data can be used to personalize the customer experience.
Sales alignment: Pardot is able to seamlessly integrate with Salesforce CRM, allowing marketing and sales to work together and gain more conversions. Sales teams can send marketing-approved mini-campaigns to customers and easily drop leads into nurturing tracks through the Salesforce app. Alerts can be sent to sales and marketing teams via email, desktop or mobile device to ensure a lead gets a quick response. Activity-tracking features allow teams to see each contact’s activity history to know when and how to best reach out to a lead.
ROI reporting: Robust reporting features allow marketers to track campaign performance, ROI, customer lifecycles and email metrics to identify what captures the most attention and where workflows fall short. Pardot can also connect with all of a business’s marketing channels to easily tie revenue back to programs, like webinars and live events, and see how individual customers interact with videos and social media.