Since it entered the scene in 2003, ActiveCampaign’s technology and business have evolved significantly. Before relaunching as a complete software as a service (SaaS) platform in 2016, it started off as a consulting firm. Then it offered on-premise apps for small and midsize companies.
Now, it has an incredible user base of over 130,000 digital enterprises, business-to-business vendors, and online stores of all sizes. It has clients in 170 countries and territories.
ActiveCampaign isn’t a very beginner-friendly tool to get started. However, its capabilities are good for someone who has worked with powerful automation tools before. Regarding its features, ActiveCampaign provides some good personalization options based on if/then and else logic. This way, you can easily customize your precious content to create more effective messaging for your audience. There are multiple ActiveCampaign plans with flexible pricing. You can find a suitable package for your unique needs and pay only for the number of contacts you want to target. Plans usually start at $15/month with a 14-day free trial
Furthermore, ActiveCampaign’s automation tool is user-friendly, allowing you to create and automate follow-up email campaigns with different conditions.
ActiveCampaign is a cloud customer experience automation (CXA) platform. It can help you meaningfully engage with prospective and previous customers throughout their entire life-cycle.
Apparent across all four ActiveCampaign plans, the company focuses not just on automation, but also on personalization, orchestration, and segmentation.
ActiveCampaign supports omnichannel marketing, which aids customer journey mapping. With this platform, you can improve every interaction to transform your leads into loyal customers within the shortest period.
Likewise, it uses artificial intelligence (AI) to turn your data into smart insight. This way, you can identify leads that are likely to close. It will help you engage with them, among other things.
ActiveCampaign’s own family grew as its business expanded internationally. It has at least 800 employees spread across its HQ in Chicago, Illinois, and global offices in Dublin, Ireland, and Sydney, Australia. Some ActiveCampaign features include a drag-and-drop flowchart builder, event tracking options & hyper-personalization, as well as in-built CRM to assist marketing & sales teams.