SendinBlue is an automation tool that combines the power of email with some other marketing channels such as SMS. The automation workflow builder is extremely easy to use & it has both simple and advanced features.
Users can create triggered drip automation campaigns based on behavioral data, like email engagement or site activity. This way, you can easily target your audience with the appropriate message. Furthermore, you can also use the test workflows functionality to try your flows before they go live.
Sendinblue is a marketing automation platform that aims to lessen your workload as an entrepreneur so that you can focus on other business concerns. It also works for those in the digital marketing space looking to work smarter, not harder.

So how does Sendinblue help its users with their marketing campaigns?
This platform has multiple features that are all designed to not only simplify your workload but to make you more efficient!
Email marketing:
Sendinblue is one of the smartest solutions for email marketing. Why? Because while some services offer email automation, this company goes further and makes it more affordable. It lets you design professional-level emails either through its many templates or by starting one from scratch.
Its drag-and-drop editor makes it possible for just about anyone to design emails even if they’ve never typed a line of code in their life. Just insert the elements that you need and watch Sendinblue work do its thing.
SMS marketing:
It’s also possible to send SMS messages to your visitors through Sendinblue. This is especially useful in situations where you need to promote time-sensitive events. All you need to do is to create a draft, select a contact list, and then schedule when you want Sendinblue to send it.
You can even set up transactional SMS — meaning you could send valuable information to customers such as shipping updates, order confirmations, and other details that facilitate smoother transactions.
Sendinblue’s paid plan starts at $25/month, also providing a free plan as well.
Among some of their most notable and popular features are their SMS autoresponder, landing page builder, and A/B testing used to discover winning variations.