
Mailchimp is a famous tool for inbound marketing campaigns. Not only that but the tool is one of the email marketing tools having the most integrations.
When it comes to the automation process, Mailchimp tool offers some personalization options with if/then and else logic. Moreover, Mailchimp lets you integrate your email marketing with your social media strategy for better management. List management and segmentation are also available, allowing you to customize conditional relationships for your contacts. The paid plan for this tool starts at $17/month and has a limited free plan.
Nevertheless, compared to other automation platforms, its options aren’t considered as user-friendly or beginner friendly as you’d normally expect. Similarly, their marketing automation tool is geared towards more experienced online users due to its complex automation workflows.
Overall, Mailchimp will give you the tools to create some solid automation workflows for your digital marketing strategy. Despite this, it might be difficult for inexperienced email marketers, unlike other Mailchimp alternatives.
The tool offers some of the most visually appealing email templates you could hope for. You can start with Mailchimp’s pre-designed templates, which you can customize for your purposes. Alternatively, you can go with the platform’s themes which require little more than adding your text and firing off the emails. A favourite feature of mine personally are the custom workflows that work to better target your audience to make for more precise marketing.